The First 100 Hours of Breastfeeding
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The First 100 Hours of Breastfeeding *
It all begins here: what happens during this time has a huge impact on whether breastfeeding will last for days, weeks, months, or years. Your role in perinatal care gives you a golden opportunity to impact the health of mothers and babies by ensuring they have the best start possible.
the earliest moments of life are precious
Transform early lactation care in the First 100 Hours
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Educate
Help parents understand what is normal in the first 100 hours of their baby’s life. Create realistic expectations and a true sense that breastfeeding is possible and worthwhile.
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Care for Families
Use evidence-based knowledge about how to optimize the earliest hours of lactation. Ensure parents and their new baby experience breastfeeding while they get to know each other.
When you understand breastfeeding, you know that you can trust it. Trusting breastfeeding is the key to the First 100 Hours.